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Development, implementation and management of corporate identity programs for three major television station representative firms and several subsidiaries, including interactive and sports marketing divisions. The Marketing Services group is a key selling point in new business pitches, and a unique service in the television rep industry
Website design for corporate public website and internal intranet, comps of web sites highlighting potential client banners and interactive features.
Design and production of media kits, advertising aids and other promotional materials for a variety of clients, including television stations, web marketing firms, financial institutions, legal and corporate clients. Projects include: sales sheets, newsletters, annual reports, presentation graphics, brochures, event invitations and collateral, proposals, forms, training programs and lobby displays.
Write and edit marketing material for marketing services and sports and web marketing divisions.
Management Experience:
Responsible for startup of three separate creative departments for three television rep firms; coordinated consolidation into one parent-company resource with staff of up to 10 designers plus freelancers.
Managed a client-site art department at a major international financial services company's Corporate Communications division. My presence on-site was a key factor in the contract. Acted as primary liaison for client users and parent company account executives and management; coordinated production among four designers and two shifts.
Hardware and software purchasing, installation, administration, trouble-shooting and staff training.
Development of administrative procedures, charge-back records, preparation of client templates.
Employment Experience:
DETAILS AVAILABLE UPON REQUEST
Education and Awards:
BFA in Communication Design, Honors Degree, Dean’s List
PARSONS SCHOOL OF DESIGN
Outstanding Instructor Award
ASSOCIATION OF GRAPHIC COMMUNICATIONS
InDesign
Quark
Xpress
Adobe
Photoshop
Adobe
Illustrator
Power
Point
Adobe
GoLive
Flash
Adobe
Acrobat
Mac and
Windows
Responsible for training staff and teaching various classes in graphics software.